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Sr. Demand Gen Marketing Manager

San Ramon, CA

About the Position

 

The Sr. Demand Gen Marketing Manager is responsible for producing predictable volume and quality of new sales pipeline. You will manage the strategy, execution and optimization of digital demand generation via various channels including paid search, display advertising, email and paid social marketing. You will coordinate with all related functions (e.g. Events, Website, Product Marketing, Customer Marketing, Content Marketing etc.) to build a comprehensive demand generation portfolio.

 

About xMatters

 

xMatters helps enterprises prevent, manage and resolve IT incidents. xMatters industry-leading Digital Service Availability platform prevents IT issues from becoming big business problems.  Large enterprises, small workgroups, and innovative DevOps teams rely on its proactive issue resolution service to maintain operational visibility and control in today’s highly-fragmented IT environment. xMatters provides toolchain integrations to hundreds of IT management, security and DevOps tools. xMatters is the primary Digital Service Availability platform trusted by leading global companies and innovative challengers including BMC Software, Credit Suisse, Danske Bank, DXC technology, Experian, Intuit, NVIDIA, Sony Network Interactive, ViaSat and Vodafone. xMatters is headquartered in San Ramon, California and has offices worldwide.

Key Responsibilities

  • Develop and maintain a quarterly demand generation plan
  • Build and execute demand generation programs including writing, creative coordination, vendor/contract management and campaign setup in marketing systems
  • Write effective demand generation collateral such as landing pages, email and display ads
  • Consistently meet goals: Manage growth and optimization of online marketing programs to meet lead, CPA and revenue goals
  • Investigate new demand generation tactics, technology and processes to drive greater effectiveness and efficiency
  • Identify optimization opportunities, implement testing to identify new best practices, report and adopt findings
  • Execute campaigns on time, on target and on budget through effective planning, logistics and implementation
  • Report on results and present plans to senior management, lead meetings, and deliver oral and written presentations to keep company aligned
  • Develop audience segmentation definitions in coordination with Product Marketing and Sales
  • Help drive creation of effective demand assets and offers
  • Coordinate effective lead management processes

Preferred Professional Qualifications

  • Bachelor’s Degree in Marketing, Advertising, Communications or related field preferred
  • 5+ years of experience in B2B demand generation marketing, with at least 3 years directly managing marketing programs—experience in the software industry preferred
  • Experience with all forms of digital marketing channels
  • Proven ability to significantly increase sales and maximize efficiency
  • Experience managing third-party vendors/agencies
  • Strong analytical skills including the ability to critically read and interpret reporting and provide recommendations
  • Significant experience with executing campaign logistics and reporting data from web analytics, CMS, MAP and CRM systems
  • Self-motivated to take initiative in a challenging, fast-paced, matrixed environment with the ability to prioritize many tasks across various teams within the organization
  • Strong oral and written communication skills
  • Familiarity with the latest trends in demand generation

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