Product Marketing Manager

San Ramon, CA

About the Position


As a Product Marketing Manager, you’ll be flexing your general management and strategic muscles by managing and driving product launches, developing competitive positioning, enabling sales, creating strategic content that drives product awareness, and contributing towards revenue-generating marketing campaigns. You will be an owner of a meaningful part of the business, and form strong partnerships across our product management, sales, sales engineering, and marketing teams. The role requires a balance of business and technical acumen, along with strong interpersonal skills.


About xMatters


xMatters helps enterprises prevent, manage and resolve IT incidents. xMatters industry-leading Digital Service Availability platform prevents IT issues from becoming big business problems.  Large enterprises, small workgroups, and innovative DevOps teams rely on its proactive issue resolution service to maintain operational visibility and control in today’s highly-fragmented IT environment. xMatters provides toolchain integrations to hundreds of IT management, security and DevOps tools. xMatters is the primary Digital Service Availability platform trusted by leading global companies and innovative challengers including BMC Software, Credit Suisse, Danske Bank, DXC technology, Experian, Intuit, NVIDIA, Sony Network Interactive, ViaSat and Vodafone. xMatters is headquartered in San Ramon, California and has offices worldwide.

Key Responsibilities

  • Launch new product releases through effective market-centric positioning and comprehensive go-to-market plans
  • Articulate competitive differentiation to customers, prospects, and sales team members
  • Contribute towards partner marketing campaigns by developing impactful collateral illustrating joint value
  • Develop value propositions for product capabilities through an in-depth understanding of buyer personas and target markets
  • Champion digital content that builds awareness for xMatters and drives product adoption
  • Evangelize product at webinars and other speaking opportunities
  • Utilize story-telling skills to build meaningful customer-facing presentations

Preferred Professional Qualifications

  • Bachelors degree in an Engineering or Business-related field, MBA preferred
  • 2-3 years of experience in product marketing, marketing, product management, or sales engineer
  • Excellent written and verbal communication skills
  • Ability to distill business value from product capabilities
  • Dynamic presentation and story-telling
  • Launch and iterate mindset, with ability to incorporate insights from the market
  • Analytical mindset; familiarity with funnel metrics

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