How it works for product development
Here's the problem...
- Without a time machine, you can’t see what your customers will want in the future. You need the ability to easily update your products, so they don’t become obsolete.
- One size does not fit all. You need your product to match each customer’s individual preferences, but you don’t have unlimited resources to create millions of unique versions.
- Your customers are constantly moving around. Trying to hunt them down can feel like a never-ending quest. You need your product to reach your customers instantly, wherever they are, whenever they need it.
Here's how you deal with it now...
You pace around your workspace – also known as the “Dungeon of Development” – waiting for a flash of brilliance or ESP skills, whichever comes first.
But with a relevance engine...
- You discover the secret potion for keeping your product fresh and current forever. Just like that.
- Your customers can’t understand how your product always seems to provide exactly what they need, when they need it – and never when they don’t – but, hey, why question it?